Commons Network believes that commons ecosystems can flourish, once people start embracing them. But it is not always easy to convince people to look beyond what now seems reasonable or practical. That is why we organise as many public events as possible and publish as much books and papers as we can. Events allow us to reach new audiences, to build new connections and to experiment with new communication strategies. Books and papers do the same and more. To write is to create a new space and to shape a new language. Writing allows us to take people by the hand. Most of all writing helps to evolve our own thinking.